Dan Ariely [WYWL podcast]

Dan Ariely. Absolute legend.

Author of ‘Predictably Irrational’, ‘The Upside of Irrationality’, ‘The Honest Truth About Dishonesty’ (which was made into a Netflix documentary called (Dis)Honesty: The Truth About Lies), ‘Payoff’ and his latest book, ‘Dollars & Sense’.

We shared a few red wines, a kebab and a night at the ballet with Dan and talked about things like procrastination, hedonic adaptation, using relativity as a short cut for comparisons, how he got into behavioural economics, and so much more. Check it out!

Predictably Irrational – by Dan Ariely [WYWL podcast]

Predictably Irrational – by Dan Ariely

‘The hidden forces that shape our decisions’

 

Economists start with the assumption that all humans are fully informed, rational decision makers. They use this to form all of their economic theories and models. But, as Dan Ariely points out, we’re NOT rational. In many cases, we’re very IRRATIONAL: we make decisions that aren’t in our own best interest. More than that, Dan recognised that we are irrational in very PREDICTABLE ways – we all make the same kinds of mistakes. He shows how we are influenced by things like comparisons, arousal, price, ownership and our own expectations. This is an absolutely phenomenal book with wide-ranging applications.

 

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Grab a copy of Predictably Irrational here: https://www.bookdepository.com/Predictably-Irrational-Revised-Dan-Ariely/9780062018205?ref=grid-view&qid=1512696667214&sr=1-1

 

Naomi Simson [WYWL podcast]

Naomi Simson is the founder of RedBalloon, a ‘shark’ on Shark Tank Australia, Australia #1 LinkedIn profile with over 2.4m followers, and the author of the books ‘Ready To Soar’ and ‘Live What You Love’.

 

In this episode, we talk about:

– The skills you’ll learn as a corporate employee

– How employees, no matter their seniority, can contribute something meaningful to customers and to the organisation

– The best approach to transitioning from employee to entrepreneur

– Who SHOULDN’T try to become an entrepreneur

– The importance of listening to your customers (but also knowing when to ignore them)

– The difference between ‘persistence’ and ‘pigheadedness’

– The difference between ‘this is not working’ and ‘this is not working YET’

– The fine line between optimism and reality

– ‘Red Flags’ and instant turn-offs for investors

– The importance of constantly learning and reading, as well as some of Naomi’s favourite books and authors

 

Links:
http://join.naomisimson.com/ – ‘The Huddle’ – you can get an invite to join Naomi’s private Facebook community here.
https://education.naomisimson.com/ – Naomi’s online course titled ‘Building Your Business Brand’.
Naomi’s social channels:
Facebook: @naomi.simson
Instagram: @naomisimson
Twitter: @NaomiSimson

Ready To Soar – by Naomi Simson [WYWL podcast]

Ready To Soar – by Naomi Simson

‘Turn your brilliants idea into a business you love’

 

Naomi Simson is the founder of Red Balloon, a ‘shark’ on Shark Tank Australia, and Australia’s #1 LinkedIn profile with over 2.4 million followers. This book is all about getting started in business, with chapters such as ‘the dream’ ‘the first steps’, ‘funding’ and ‘what you need to survive’.

 

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Joel Bakan – Author of ‘The Corporation’ [WYWL podcast]

Joel Bakan is the author of the books ‘The Corporation’ and ‘Childhood Under Siege’.

The Corporation (the last book we read and reviewed) talks about how the structure of large companies essentially forces them to focus purely on profit and disregard any other obligations or responsibilities they may have to those around them. It was also a documentation (of the same title) and Joel is currently working on ‘The Corporation 2’ to be released in late-2018.

Childhood Under Siege talks about how big businesses target children and control their actions through marketing and advertising, as children haven’t fully developed more rational, long-term thinking and planning yet.

 

Enter our competition to win EVERY book we read and review in Season 2 by leaving us a review or by heading to www.whatyouwilllearn.com/contest

Grab the notes we’ve made for every episode by heading to www.whatyouwilllearn.com/notes

Help us improve the show (and enter our competition) by completing the short questionnaire at www.whatyouwilllearn.com/survey

The Corporation – by Joel Bakan [WYWL podcast]

The Corporation – by Joel Bakan

‘The Pathological Pursuit of Power and Profit’

 

This is another eye-opening book, where the author contends that the structure of companies forces them to be ‘psychopaths’ by definition: they have no regard for others, they externalise as many costs as they can, the take no responsibility, the feel no guilt or remorse, they lack empathy, the have asocial tendencies, they only relate to others superficially, and they manipulate everyone around them.

 

Grab a copy of the book here: https://www.bookdepository.com/Corporation-Joel-Bakan/9780743247467/?a_aid=adamsbooks

Enter the competition to win ALL 48 BOOKS we read and review in Season 2: www.whatyouwilllearn.com/contest

Grab the notes we’ve taken on every book we’ve read: www.whatyouwilllearn.com/notes

Help us improve our show: www.whatyouwilllearn.com/survey

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David Allen – Author of Getting Things Done [WYWL podcast]

We had the privilidge of speaking to the King of Productivity, David Allen, author of the cult classic ‘Getting Things Done’. He advocates for being stoned – not by smoking weed, but by getting everything out of your head and maximising productivity so you can be present with whatever you are doing. We delve deeper into his system and talk about the futility of ‘busyness’.

 

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The Prosperous Coach – by Steve Chandler and Rich Litvin (WYWL podcast)

‘Increase income and impact for you and your clients’

The Prosperous Coach as specifically about how coaches can create more clients, but these techniques can be more broadly applicable to anyone trying to sell any services.  There are plenty of good tips around creating magical experiences, stopping your ‘busy work’, getting to a firm yes/no, slowing down, deciding and taking action.

Grab a copy of the book here: https://www.bookdepository.com/Prosperous-Coach-Steve-Chandler/9781600250309/?a_aid=adamsbooks

Getting Things Done – by David Allen [WYWL podcast]

Getting Things Done – by David Allen

‘The Art of Stress-Free Productivity’

 

This book as highly regarded as the ultimate guide in efficiency. It is all about, as the title suggests, Getting Things Done. The books provides a full-on system that, once fully implemented, will mean nothing ever gets missed: Capture, Clarify, Organise, Reflect, Engage.

 

Grab a copy of the book here: https://www.bookdepository.com/Getting-Things-Done-David-Allen/9780142000281/?a_aid=adamsbooks

Help us improve our show: www.whatyouwilllearn.com/survey

Enter the competition to win ALL 48 BOOKS we read and review in Season 2: www.whatyouwilllearn.com/contest

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You can email us any time at podcast@whatyouwilllearn.com

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Switch – by Chip & Dan Heath [WYWL podcast]

Switch – by Chip & Dan Heath

‘How to change things when change is hard’

 

This is a phenomenal book about creating change, any change at any level. They break it down into three elements:

1. Direct the Rider (make it crystal clear)

2. Motivate the Elephant (strong feelings, a NEED to change)

3. Shape the Path (Make it as easy as possible)

The rider can control the elephant for a very short period of short, but the elephant is big and strong and can overpower the rider at any point – that’s why you need all three things to effectively maintain a change.

 

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