To Sell Is Human – by Dan Pink

‘The surprising truth about persuading, convincing and influencing others’

Dan Pink has done it again. We first reviewed ‘Drive’ back in 2016, and now we’re reviewing his book about sales and ‘non-sales selling’. Pink lays down the ABC of ‘how to be’ when selling: Atunement, Buoyancy, Clarity. Then, the three ‘what to do’ when selling: Pitch, Serve, Improvise. If you’re in the 1 out of 9 people that have ‘sales’ directly in their job description, you can use these to improve your technique. And even if you’re in the 8 out of 9 people that aren’t specifically in sales, you are still in ‘non-sales selling’ and can use these to influence and persuade people when selling your ideas.

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