We got the opportunity to speak with our absolute idol, Seth Godin. The author of so many amazing books that we’ve reviewed in the past, like The Dip, Tribes and Purple Cow, and plenty that we will review in the future, like Linchpin, The Icarus Deception, Poke The Box and What To Do When It’s Your Turn.
Seth was an internet marketer and essentially invented commercial email. He built Yoyodyne and sold it to Yahoo for ~$30m and then built Squidoo. Now, he’s a teacher and teaches by writing books, blogging every day and creating online courses.
In this conversation, we talk about freedom, dreams, fear, marketing, business and books.
If you get in early enough, you can sign up to his newest online course at www.themarketingseminar.com. Otherwise, type ‘seth’ into google and you’ll be able to find his daily blog and all of his books. You won’t be disappointed.