To Sell Is Human – by Dan Pink [WYWL podcast]

To Sell Is Human – by Dan Pink

‘The surprising truth about persuading, convincing and influencing others’

Dan Pink has done it again. We first reviewed ‘Drive’ back in 2016, and now we’re reviewing his book about sales and ‘non-sales selling’. Pink lays down the ABC of ‘how to be’ when selling: Atunement, Buoyancy, Clarity. Then, the three ‘what to do’ when selling: Pitch, Serve, Improvise. If you’re in the 1 out of 9 people that have ‘sales’ directly in their job description, you can use these to improve your technique. And even if you’re in the 8 out of 9 people that aren’t specifically in sales, you are still in ‘non-sales selling’ and can use these to influence and persuade people when selling your ideas.

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Libby Babet [WYWL podcast]

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We went to the BUF Girls office near Bondi Beach and spoke with Libby Babet. Following on from our previous episode about stoping smoking, we thought a few listeners (ourselves included) might have some New Years Resolutions around health and fitness, and Libby is just the person to offer some advice!

Libby received the life-changing diagnosis of malignant hypertension in her early 20s, but then used it as a platform and turned it into a life-long mission to inspire a new generation of happy, healthy, empowered, active people.

Libby believes she was put on this planet to help people be happier, feel good about themselves and live a full life by creating a positive life culture they live and breathe. Health and fitness turned out to be the most impactful way for her to do that, so Libby set out on a mission to create some unique businesses.

Hello entertrainment crew the BUF Girls, Bondi based athletic group training studio AGOGA, as well as healthy food businesses Chief Bar and This Natural Life.

Libby is also an author and journalist dedicated to writing on topics that inspire women and shift the way the way they think about their health. Her new book, Totally BUF, has just been released and in 2018 she’s taking 200 female entrepreneurs and business leaders to a 5-day business and wellness retreat in Fiji with her new venture Nurture Her!


Dan Ariely [WYWL podcast]

Dan Ariely. Absolute legend.

Author of ‘Predictably Irrational’, ‘The Upside of Irrationality’, ‘The Honest Truth About Dishonesty’ (which was made into a Netflix documentary called (Dis)Honesty: The Truth About Lies), ‘Payoff’ and his latest book, ‘Dollars & Sense’.

We shared a few red wines, a kebab and a night at the ballet with Dan and talked about things like procrastination, hedonic adaptation, using relativity as a short cut for comparisons, how he got into behavioural economics, and so much more. Check it out!

Predictably Irrational – by Dan Ariely [WYWL podcast]

Predictably Irrational – by Dan Ariely

‘The hidden forces that shape our decisions’


Economists start with the assumption that all humans are fully informed, rational decision makers. They use this to form all of their economic theories and models. But, as Dan Ariely points out, we’re NOT rational. In many cases, we’re very IRRATIONAL: we make decisions that aren’t in our own best interest. More than that, Dan recognised that we are irrational in very PREDICTABLE ways – we all make the same kinds of mistakes. He shows how we are influenced by things like comparisons, arousal, price, ownership and our own expectations. This is an absolutely phenomenal book with wide-ranging applications.


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Naomi Simson [WYWL podcast]

Naomi Simson is the founder of RedBalloon, a ‘shark’ on Shark Tank Australia, Australia #1 LinkedIn profile with over 2.4m followers, and the author of the books ‘Ready To Soar’ and ‘Live What You Love’.


In this episode, we talk about:

– The skills you’ll learn as a corporate employee

– How employees, no matter their seniority, can contribute something meaningful to customers and to the organisation

– The best approach to transitioning from employee to entrepreneur

– Who SHOULDN’T try to become an entrepreneur

– The importance of listening to your customers (but also knowing when to ignore them)

– The difference between ‘persistence’ and ‘pigheadedness’

– The difference between ‘this is not working’ and ‘this is not working YET’

– The fine line between optimism and reality

– ‘Red Flags’ and instant turn-offs for investors

– The importance of constantly learning and reading, as well as some of Naomi’s favourite books and authors


Links: – ‘The Huddle’ – you can get an invite to join Naomi’s private Facebook community here. – Naomi’s online course titled ‘Building Your Business Brand’.
Naomi’s social channels:
Facebook: @naomi.simson
Instagram: @naomisimson
Twitter: @NaomiSimson

Ready To Soar – by Naomi Simson [WYWL podcast]

Ready To Soar – by Naomi Simson

‘Turn your brilliants idea into a business you love’


Naomi Simson is the founder of Red Balloon, a ‘shark’ on Shark Tank Australia, and Australia’s #1 LinkedIn profile with over 2.4 million followers. This book is all about getting started in business, with chapters such as ‘the dream’ ‘the first steps’, ‘funding’ and ‘what you need to survive’.


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Joel Bakan – Author of ‘The Corporation’ [WYWL podcast]

Joel Bakan is the author of the books ‘The Corporation’ and ‘Childhood Under Siege’.

The Corporation (the last book we read and reviewed) talks about how the structure of large companies essentially forces them to focus purely on profit and disregard any other obligations or responsibilities they may have to those around them. It was also a documentation (of the same title) and Joel is currently working on ‘The Corporation 2’ to be released in late-2018.

Childhood Under Siege talks about how big businesses target children and control their actions through marketing and advertising, as children haven’t fully developed more rational, long-term thinking and planning yet.


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The Corporation – by Joel Bakan [WYWL podcast]

The Corporation – by Joel Bakan

‘The Pathological Pursuit of Power and Profit’


This is another eye-opening book, where the author contends that the structure of companies forces them to be ‘psychopaths’ by definition: they have no regard for others, they externalise as many costs as they can, the take no responsibility, the feel no guilt or remorse, they lack empathy, the have asocial tendencies, they only relate to others superficially, and they manipulate everyone around them.


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David Allen – Author of Getting Things Done [WYWL podcast]

We had the privilidge of speaking to the King of Productivity, David Allen, author of the cult classic ‘Getting Things Done’. He advocates for being stoned – not by smoking weed, but by getting everything out of your head and maximising productivity so you can be present with whatever you are doing. We delve deeper into his system and talk about the futility of ‘busyness’.


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The Prosperous Coach – by Steve Chandler and Rich Litvin (WYWL podcast)

‘Increase income and impact for you and your clients’

The Prosperous Coach as specifically about how coaches can create more clients, but these techniques can be more broadly applicable to anyone trying to sell any services.  There are plenty of good tips around creating magical experiences, stopping your ‘busy work’, getting to a firm yes/no, slowing down, deciding and taking action.

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