Mate – by Tucker Max and Geoffrey Miller (WYWL podcast)

‘Become The Man Women Want’

Mate – by Tucker Max and Geoffrey Miller

Sorry ladies, this one is probably more for the blokes. Unlike the book we did ‘The Game’ which involved manipulation and mind games, this is more about becoming a good bloke that women are naturally attracted to. It’s about improving yourself in all areas of your life, like your physical health, mental health, willpower and intelligence, and then indirectly signalling to women that you’re an effective man that will be a good partner. The book goes through the 5-step plan to help you achieve your mating goals.

Grab a copy of the book here: http://www.bookdepository.com/?a_aid=adamsbooks

MJ DeMarco [Author: ‘The Millionaire Fastlane’ and ‘Unscripted’] (WYWL podcast)

We speak with the author of ‘The Millionaire Fastlane’ about his latest book ‘Unscripted’. MJ tells us about the “scripts” that have been indoctrinated in all of us – things like lining up in rows at school and asking permission to go to the bathroom, working 5 days a week for a 2 day weekend, working for 50 years and hoping to save enough for retirement…

This may not be the most comfortable conversation if you realise that you’re in the wrong lane, but it’s definitely worth listening to if you realise that there may be a quicker route to financial freedom.

Join MJ’s free entrepreneur forum here: https://www.thefastlaneforum.com

Start With Why – by Simon Sinek (WYWL podcast)

Start With Why – by Simon Sinek ‘How great leaders inspire everyone to take action’ ‘Start With Why’ is a great book about a massive mistake a lot of people are making. Simon Sinek’s TED Talk, based on the principles in this book, is the third most viewed of all time. Essentially, he argues that people make a fundamental error when they try to sell based on WHAT they do. “People don’t buy WHAT you do, they buy WHY you do it”. Grab a copy of the book here: https://www.bookdepository.com/Start-with-Why-Simon-Sinek/9781591846444/?a_aid=adamsbooks

The Millionaire Fastlane – by MJ DeMarco (WYWL podcast)

The Millionaire Fastlane – by MJ DeMarco

“Crack the code to wealth and live rich for a lifetime”

This book might be a little uncomfortable to read but it’s a serious punch in the face. This isn’t for everyone, but if you’ve got a bit of a sense that the traditional path isn’t leading to wealth and happiness, this might be the wakeup call you need. MJ distinguishes between the Sidewalk (sacrificing tomorrow by always spending more than you earn), the Slowlane (sacrificing today by living frugally and relying on time and hope and compound interest) and the Fastlane (taking control and leveraging time through entrepreneurship to get rick quick).

Grab a copy of the book here: https://www.bookdepository.com/Millionaire-Fastlane-M-J-DeMarco/9780984358106/?a_aid=adamsbooks

Think and Grow Rich – by Napoleon Hill (WYWL podcast)

Think and Grow Rich – by Napoleon Hill One of the best selling books of all time, this 1937 classic has stood the test of time. Whilst some of the specifics have changed, and some of the world views of the aren’t so politically correct any more, the underlying principles are still applicable today. This book covers ’13 Principles’, including thoughts, belief, desire, decision, persistence, specialised knowledge, organised planning, and fear. Grab a copy of the book here: https://www.bookdepository.com/Think-and-Grow-Rich-Napoleon-Hill/9781906465599/?a_aid=adamsbooks

Purple Cow – by Seth Godin (WYWL podcast)

Purple Cow – by Seth Godin

‘Transform Your Business by Being Remarkable’

We love Seth Godin so it’s time to do another Seth book. The premise of the book is that the old way to build a business (making safe, average products and then marketing them by buying as much TV advertising you can afford) is no longer effective. Instead, we need to make remarkable products that customers will tell other people about. The idea is that a brown cow isn’t worth telling someone about, but a purple cow… that’s remarkable, that’s worth talking about.

Grab a copy of the book here: https://www.bookdepository.com/Purple-Cow-Seth-Godin/9780141016405/?a_aid=adamsbooks

Seth Godin (WYWL podcast)

We got the opportunity to speak with our absolute idol, Seth Godin. The author of so many amazing books that we’ve reviewed in the past, like The Dip, Tribes and Purple Cow, and plenty that we will review in the future, like Linchpin, The Icarus Deception, Poke The Box and What To Do When It’s Your Turn.

Seth was an internet marketer and essentially invented commercial email. He built Yoyodyne and sold it to Yahoo for ~$30m and then built Squidoo. Now, he’s a teacher and teaches by writing books, blogging every day and creating online courses.

In this conversation, we talk about freedom, dreams, fear, marketing, business and books.

If you get in early enough, you can sign up to his newest online course at www.themarketingseminar.com. Otherwise, type ‘seth’ into google and you’ll be able to find his daily blog and all of his books. You won’t be disappointed.

The Lean Startup – by Eric Ries (WYWL podcast)

The Lean Startup – by Eric Ries

‘How constant innovation creates radically successful businesses’

If you’ve ever created your own business, or tried to, you will probably see in hindsight that you wasted a lot of resources, be that time, money, or energy and effort. ‘The Lean Startup’ is a different approach to building a business. In every idea, you have ‘leap of faith’ assumptions. Rather than assuming you’re right, you should build a ‘minimum viable product’. This MVP is the smallest and simplest thing you can make that replicates the features of your desired end product that will allow you to TEST your assumptions before committing to the project. If you’re right, you ‘persevere’ and continue to build out your offering ad test the next phase. If you’re wrong, you can ‘pivot’ and make changes before it’s too late.

Grab a copy of the book here: https://www.bookdepository.com/The-Lean-Startup/9780670921607/?a_aid=adamsbooks

JP Sears (WYWL podcast)

Our interview the the viral social media megastar JP Sears.

After years working as a private emotional healing coach, JP started making videos to promote himself and his services. But after 18 months of ‘serious’ videos, he started making some satirical and comedic videos. They blew up the internet. You might have seen his videos about taking good yoga instagram photos, competitive spirituality, essential oils, or ‘if meat eaters acted like vegans’. He’s had 100s of millions of views on his videos.

Check him out on Facebook at www.facebook.com/awakenwithjp or his YouTube channel www.youtube.com/awakenwithjp

If you’re looking for some lighthearted entertainment with some deeper messages hidden throughout, grab JP’s book here: https://www.bookdepository.com/How-be-Ultr-Spiritual-J-P-Sears/9781622038213/?a_aid=adamsboks

The Power of Now – by Eckhart Tolle (WYWL podcast)

The Power of Now – by Eckhart Tolle

‘A guide to spiritual enlightenment’

We’ve tackled another spiritual book. It’s all about the present moment. We are too often caught reliving the past or obsessing over the future that we neglect the Now. There are a lot of lessons to take from The Power of Now!

This book was recommended by one of our listeners. You can recommend your favourite books by filling our the form at www.whatyouwilllearn.com/survey

If you’d like to grab a copy of the book, you can do so here: https://www.bookdepository.com/The-Power-of-Now-Eckhart-Tolle/9780340733509/?a_aid-adamsboks