Dan Ariely [WYWL podcast]

Dan Ariely. Absolute legend.

Author of ‘Predictably Irrational’, ‘The Upside of Irrationality’, ‘The Honest Truth About Dishonesty’ (which was made into a Netflix documentary called (Dis)Honesty: The Truth About Lies), ‘Payoff’ and his latest book, ‘Dollars & Sense’.

We shared a few red wines, a kebab and a night at the ballet with Dan and talked about things like procrastination, hedonic adaptation, using relativity as a short cut for comparisons, how he got into behavioural economics, and so much more. Check it out!

Predictably Irrational – by Dan Ariely [WYWL podcast]

Predictably Irrational – by Dan Ariely

‘The hidden forces that shape our decisions’


Economists start with the assumption that all humans are fully informed, rational decision makers. They use this to form all of their economic theories and models. But, as Dan Ariely points out, we’re NOT rational. In many cases, we’re very IRRATIONAL: we make decisions that aren’t in our own best interest. More than that, Dan recognised that we are irrational in very PREDICTABLE ways – we all make the same kinds of mistakes. He shows how we are influenced by things like comparisons, arousal, price, ownership and our own expectations. This is an absolutely phenomenal book with wide-ranging applications.


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Grab a copy of Predictably Irrational here: https://www.bookdepository.com/Predictably-Irrational-Revised-Dan-Ariely/9780062018205?ref=grid-view&qid=1512696667214&sr=1-1


Naomi Simson [WYWL podcast]

Naomi Simson is the founder of RedBalloon, a ‘shark’ on Shark Tank Australia, Australia #1 LinkedIn profile with over 2.4m followers, and the author of the books ‘Ready To Soar’ and ‘Live What You Love’.


In this episode, we talk about:

– The skills you’ll learn as a corporate employee

– How employees, no matter their seniority, can contribute something meaningful to customers and to the organisation

– The best approach to transitioning from employee to entrepreneur

– Who SHOULDN’T try to become an entrepreneur

– The importance of listening to your customers (but also knowing when to ignore them)

– The difference between ‘persistence’ and ‘pigheadedness’

– The difference between ‘this is not working’ and ‘this is not working YET’

– The fine line between optimism and reality

– ‘Red Flags’ and instant turn-offs for investors

– The importance of constantly learning and reading, as well as some of Naomi’s favourite books and authors


http://join.naomisimson.com/ – ‘The Huddle’ – you can get an invite to join Naomi’s private Facebook community here.
https://education.naomisimson.com/ – Naomi’s online course titled ‘Building Your Business Brand’.
Naomi’s social channels:
Facebook: @naomi.simson
Instagram: @naomisimson
Twitter: @NaomiSimson

Ready To Soar – by Naomi Simson [WYWL podcast]

Ready To Soar – by Naomi Simson

‘Turn your brilliants idea into a business you love’


Naomi Simson is the founder of Red Balloon, a ‘shark’ on Shark Tank Australia, and Australia’s #1 LinkedIn profile with over 2.4 million followers. This book is all about getting started in business, with chapters such as ‘the dream’ ‘the first steps’, ‘funding’ and ‘what you need to survive’.


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Joel Bakan – Author of ‘The Corporation’ [WYWL podcast]

Joel Bakan is the author of the books ‘The Corporation’ and ‘Childhood Under Siege’.

The Corporation (the last book we read and reviewed) talks about how the structure of large companies essentially forces them to focus purely on profit and disregard any other obligations or responsibilities they may have to those around them. It was also a documentation (of the same title) and Joel is currently working on ‘The Corporation 2’ to be released in late-2018.

Childhood Under Siege talks about how big businesses target children and control their actions through marketing and advertising, as children haven’t fully developed more rational, long-term thinking and planning yet.


Enter our competition to win EVERY book we read and review in Season 2 by leaving us a review or by heading to www.whatyouwilllearn.com/contest

Grab the notes we’ve made for every episode by heading to www.whatyouwilllearn.com/notes

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