The Startup of You – by Reid Hoffman and Ben Casnocha

‘Adapt to the Future, Invest in Yourself, and Transform Your Career’

Reid Hoffman, the cofounder of LinkedIn, offers career advice in a way that views your career trajectory as a business or startup that you need to take control of. Concepts like ‘ABZ planning’, ‘Almost Ready, Aim, Fire, Aim, Fire’, ‘Pivot as you learn’, ‘Assessing and Managing Risk’ and ‘Network Intelligence’ were tools usually restricted to entrepreneurs and startups, but Reid shows us how we could (and should) apply these to accelerating our career progression.

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John Perkins [Auth if ‘The New Confessions of an Economic Hitman]

We spoke to John Perkins, the author of ‘The New Confessions of an Economic Hitman’. Just like the book, it was a wild ride. We spoke about what is happening in the world right now and we got pretty deep and pretty real. There’s a lot going on around us today and it’s probably better to open our eyes a little than go through our day oblivious.

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The New Confessions of an Economic Hit Man – by John Perkins [WYWL podcast]

This book takes you on a wild ride into the world of ‘Economic Hit Men’ and how they riddle developing countries with so much crippling debt that they eventually succumb to the demands of the US and give up they power. We read about political leaders being assassinated or coming into ‘unfortunate accidents’ if they try to resist…

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Write to Sell – by Andy Maslen (WYWL podcast)

‘The Ultimate Guide to Great Copywriting’

Write to Sell – by Andy Maslen

On the surface, this book is about copywriting and using the written word to sell a product or service. But when you boil it down, it’s really for anyone who needs to communicate effectively through writing (which is everyone). This book covers things like the difference between features and benefits, writing to your audience, making a plan, finding what works and what doesn’t, writing clearly and simply, and how to attract and interest people and get them to take action.

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Frans Johansson [WYWL podcast]

We got the opportunity to speak to Frans Johansson, the author of The Medici Effect and The Click Moment.

We spoke about both of these books, and I discussion spanned uncertainty, purposeful bets, click moments, doubling down, innovation, and a whole lot more. Frans is an absolute weapon of a bloke and drops some serious gems of wisdom.

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The Click Moment – by Frans Johansson [WYWL podcast]

The Click Moment by Frans Johansson

‘Seizing Opportunity in an Unpredictable World’


This is a great business book. The world is random and there are forces out there that make success impossible to predict, so we need to be doing everything we can to harness randomness and use it to our advantage. The famed ‘10,000 hours rule’ works in many cases, but it’s essentially irrelevant in the business world. Instead, we need to focus on three things: click moments, placing purposeful bets, and allowing complex forces to work for us.


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The Greatest Salesman in the World – by Og Mandino (WYWL podcast)

‘You can change your life with the priceless wisdom of ten ancient scrolls handed down for thousands of years’

This parable tells the story of a man who rose from poverty to become the greatest salesman in the world. The book teaches us that we too can become great salesmen if we take the time and effort and apply ourselves to learn and practice. We are presented ten scrolls that will guide us on our journey to becoming masters of sales. In all honesty, whilst these principles can be effectively applied to becoming great at sales, they advice is also broadly applicable and could be (and should be) implemented in all areas of life. The advice covers things like avoiding procrastination, mastering your own emotions and not taking yourself too seriously.

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So What’s The Difference? – by Fritz Ridenour

‘A look at 20 world views, faiths and religions’


We didn’t really know anything about religion, so we decided to try and find out. This book gives a bit of an overview of the world’s major religions and describes their beliefs. Unfortunately, the book isn’t an unbiased account of the world as it’s written by a devout Christian and thus is seen through the lens of a particular belief. Nevertheless, it gave some good insight into what people believe and why.


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Pale Blue Dot – by Carl Sagan [WYWL podcast]

Pale Blue Dot – by Carl Sagan

‘A vision of the human future in space’


This offering from Carl Sagan, an astronomer, cosmologist, astrophysicist and astrobiologist who popularised science takes us on a journey of space exploration. It seriously puts our Earth into perspective and shows us that really, in the grand scheme of things, we’re not that important.


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