To Sell Is Human – by Dan Pink

To Sell Is Human – by Dan Pink

‘The surprising truth about persuading, convincing and influencing others’


Dan Pink has opened our ours to show us that we’re ALL in sales. Sales isn’t just about exchanging a product for money, it’s also about getting people to want to do things for you, and encouraging people to take action, and helping people change their behaviour. We learn ‘How to be’ when selling (atonement, buoyancy and clarity) and we learn ‘What to do’ (pitch, improvise, serve).


If you realise that you’re in traditional sales or ‘non-sales selling’ (we all are), then grab a copy of the book here:

Good to Great – by Jim Collins (WYWL podcast)

Good to Great – by Jim Collins

‘Why some companies make the leap… and why others don’t’

Good to Great‘ is highly regarded as one of the greatest business books and recommended by many of the authors we’ve interviewed. It’s very well structured and analyses companies that went through a prolonged period of being just ‘good’, then went through a transition phase, then became ‘great’ and outperformed other businesses in their industry for more than 15 years. This book highlights 6 key factors, based around Disciplined People, Disciplined Thought, and Disciplined Action.

Grab a copy of the book here:

Chris Guillebeau (WYWL podcast)

Chris Guillebeau is the author of ‘The $100 Startup’, ‘Born For This’, ‘The Happiness of Pursuit’, ‘The Art of Non-Comformity’, and is about to release his brand new book ‘Side Hustle’. He hosts the daily podcast ‘Side Hustle School’ which you can find wherever you’re listening to this podcast.

In this conversation, we talk about some of Chris’s previous books and then dive into side hustles. We talk about why you should have one, how you get started, and what to do next.

If you’d like to enter our competition and win all 48 books that we read and review this season, you can:
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The $100 Startup – by Chris Guillebeau (WYWL podcast)

The $100 Startup – by Chris Guillebeau

‘Fire your boss, do what you love and work better to live more’

This book gives insight into a whole bunch of businesses that started with very little capital, made a better-than-average income and required no specialised skills or knowledge. It provides a roadmap to how we can do it too.

Grab a copy of the book here:

Andy Molinsky (WYWL podcast)

Our interview with Andy Molinsky, the author of ‘Reach’ and ‘Global Dexterity’.

We delve deeper into the ideas of getting outside your comfort zone as we discussed on our previous episode, our review of the best bits of Andy’s book Reach. We also talk about Andy’s experience of moving to a new country and adjusting to a new culture, as he details in hit book Global Dexterity.

You can check out more from Andy at:

Influence – by Robert Cialdini (WYWL podcast)

Influence – by Robert Cialdini

‘The Psychology of Persuasion’

A well-respected book that breaks down some of the ways in which we are easily influence. Cialdini highlights some of the triggers of our ‘primitive automaticity’ and shows us some ways in which we are being influenced without even realising it: reciprocity, commitments and consistency, social proof, liking, authority, and scarcity.

Grab a copy of the book here:

Reach – by Andy Molinsky (WYWL podcast)

Reach – by Andy Molinsky

‘A new strategy to help you step outside your comfort zone, rise to the challenge, and build confidence’

A lot of magic seems to happen outside of our comfort zone. We all need to do things that we don’t like doing, and we all need to be prepared to step up and grab opportunities when they are presented. But most people struggle to do things that test their limits. There are five challenges we face when stepping outside our comfort zone: authenticity, likeability, competence, resentment and morality. But there are three resources we can use to help us build confidence and rise to the challenge: conviction, customisation and clarity.

Grab a copy of the book here: