Think and Grow Rich – by Napoleon Hill (WYWL podcast)

Think and Grow Rich – by Napoleon Hill One of the best selling books of all time, this 1937 classic has stood the test of time. Whilst some of the specifics have changed, and some of the world views of the aren’t so politically correct any more, the underlying principles are still applicable today. This book covers ’13 Principles’, including thoughts, belief, desire, decision, persistence, specialised knowledge, organised planning, and fear. Grab a copy of the book here:

“You just start”

This isn’t the important part of the story, but last night I… accidentally… watched The Bachelor. It was the first episode where the 22 girls do the walk up and do the 2 minute intro. One of the girls was a Jewellery Designer. My girlfriend on the couch next to me said, “that’s so cool! how do you become a Jewellery Designer?”. My response: “You just start”.

Before this woman was a Jewellery Designer (capital J and capital D), she just started designing jewellery (lowercase d, lowercase j). This is like anything worthwhile – you don’t become something until you start. You don’t get that title with the capital letter until you’ve done it. If you ask “how do you become an Author? that sounds so cool”, the answer is you just start writing. If you keep writing to the point where you publish a book, you’re an Author. If you ask “how do you become a Painter?”, the answer is you start painting.

Perhaps in a job you get the title before you’ve done the work. But very few jobs provoke the response “wow, that sounds so cool, how do you become that?”.

Purple Cow – by Seth Godin (WYWL podcast)

Purple Cow – by Seth Godin

‘Transform Your Business by Being Remarkable’

We love Seth Godin so it’s time to do another Seth book. The premise of the book is that the old way to build a business (making safe, average products and then marketing them by buying as much TV advertising you can afford) is no longer effective. Instead, we need to make remarkable products that customers will tell other people about. The idea is that a brown cow isn’t worth telling someone about, but a purple cow… that’s remarkable, that’s worth talking about.

Grab a copy of the book here:

Seth Godin (WYWL podcast)

We got the opportunity to speak with our absolute idol, Seth Godin. The author of so many amazing books that we’ve reviewed in the past, like The Dip, Tribes and Purple Cow, and plenty that we will review in the future, like Linchpin, The Icarus Deception, Poke The Box and What To Do When It’s Your Turn.

Seth was an internet marketer and essentially invented commercial email. He built Yoyodyne and sold it to Yahoo for ~$30m and then built Squidoo. Now, he’s a teacher and teaches by writing books, blogging every day and creating online courses.

In this conversation, we talk about freedom, dreams, fear, marketing, business and books.

If you get in early enough, you can sign up to his newest online course at Otherwise, type ‘seth’ into google and you’ll be able to find his daily blog and all of his books. You won’t be disappointed.

The Lean Startup – by Eric Ries (WYWL podcast)

The Lean Startup – by Eric Ries

‘How constant innovation creates radically successful businesses’

If you’ve ever created your own business, or tried to, you will probably see in hindsight that you wasted a lot of resources, be that time, money, or energy and effort. ‘The Lean Startup’ is a different approach to building a business. In every idea, you have ‘leap of faith’ assumptions. Rather than assuming you’re right, you should build a ‘minimum viable product’. This MVP is the smallest and simplest thing you can make that replicates the features of your desired end product that will allow you to TEST your assumptions before committing to the project. If you’re right, you ‘persevere’ and continue to build out your offering ad test the next phase. If you’re wrong, you can ‘pivot’ and make changes before it’s too late.

Grab a copy of the book here:

JP Sears (WYWL podcast)

Our interview the the viral social media megastar JP Sears.

After years working as a private emotional healing coach, JP started making videos to promote himself and his services. But after 18 months of ‘serious’ videos, he started making some satirical and comedic videos. They blew up the internet. You might have seen his videos about taking good yoga instagram photos, competitive spirituality, essential oils, or ‘if meat eaters acted like vegans’. He’s had 100s of millions of views on his videos.

Check him out on Facebook at or his YouTube channel

If you’re looking for some lighthearted entertainment with some deeper messages hidden throughout, grab JP’s book here:

The Power of Now – by Eckhart Tolle (WYWL podcast)

The Power of Now – by Eckhart Tolle

‘A guide to spiritual enlightenment’

We’ve tackled another spiritual book. It’s all about the present moment. We are too often caught reliving the past or obsessing over the future that we neglect the Now. There are a lot of lessons to take from The Power of Now!

This book was recommended by one of our listeners. You can recommend your favourite books by filling our the form at

If you’d like to grab a copy of the book, you can do so here:

The 7 Habits of Highly Effective People – by Stephen R Covey (WYWL podcast)

By far our favourite book we’ve ever read. We don’t usually push books on people, but this is one that everyone must read – grab yourself a copy here –

We hope we do this book justice. There’s a lot of info to cover in a relatively short amount of time. The ‘7 Habits’ are all about progress along the Maturity Continuum from Dependence to Independence and then to Interdependence. This is through…

Private Victory:

Habit 1 – Be Proactive

Habit 2 – Begin with the End in Mind

Habit 3 – Put First Things First

Public Victory:

Habit 4 – Think Win/Win

Habit 5 – Seek First to Understand, Then to be Understood

Habit 6 – Synergise

Balanced Self-Renewal:

Habit 7 – Sharpen The Saw

Absolute must-read.